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网页标题应概括网页的核心内容

网址:www.au08.cn  2021-04-15  作者:admin    阅读:

网页标题应概括网页的核心内容
The title of web page should summarize the core content of web page
当用户通过搜索引擎检索时,在检索结果页面中的内容一般是网页标题(加链接)和网页摘要信息,要引起用户的关注,网页标题发挥了很大的作用,如果网页标题和页面摘要信息有较大的相关性,摘要信息对网页标题将发挥进一步的补充作用,从而引起用户对该网页信息点击行为的发生(也就意味着搜索引擎推广发挥了作用)。另外,当网页标题被其他网站或者本网站其他栏目/网页链接时,一个概括了网页核心内容的标题有助于用户判断是否点击该网页标题链接。
When users search through the search engine, the content in the search results page is generally the page title (with links) and the page summary information. In order to attract users' attention, the page title plays a great role. If the page title and the page summary information have greater relevance, the summary information will play a further complementary role in the page title, thus causing users to The occurrence of Web information click behavior (which means that search engine promotion plays a role). In addition, when the page title is linked by other websites or other columns / pages of this website, a title summarizing the core content of the page helps users to judge whether to click the page title link.